Want to win a Zadig & Voltaire prize pack worth $865? Enter your details here for a chance to win. This also means Zadig & Voltaire is closing in on its 20th birthday… We can’t wait to see the party pics! Established in 1997, the brand was one of the first “affordable luxury” fashion offerings for shoppers. She’s a French mega babe that perfectly embodies the brand’s youthful and artistic vibe.Ĩ. The model muse for the This Is Her! perfume is Joséphine Le Tutour.
The women’s perfume includes chestnut and jasmine and the men’s adds incense and grapefruit.ħ. The new sophisticated-yet-sweet perfumes both have notes of sandalwood and vanilla. Like the brand, Voltaire was a contemporary rocker breaking the rules and seeking new ideas. Like the brand, Voltaire was a contemporary rocker – breaking the rules and seeking new ideas.Ħ. The new sophisticated-yet-sweet perfumes both have notes of sandalwood and vanilla. The brand is named after an 18th century French philosopher named Voltaire who wrote The Book of Fate (Zadig ou la Destinée). The brand is named after an 18th century French philosopher named Voltaire who wrote The Book of Fate ( Zadig ou la Destinée). They are to be displayed lying down “as a contemporary piece of art”.ĥ. The bottles of its new perfumes, This Is Him! and This Is Her!, are deliberately broken to fit together side-by-side. Thierry and Cécilia have amassed a stunning art collection for their homes (from New York to Normandy), which inspire the brand’s new collections. “When you go to his house it’s a kind of museum, it’s amazing,” adds Giona.Ĥ. They must have a great ‘how did you two meet?’ story.ģ. The creative director of the brand, Swedish-born Cécilia Bönström, is also the wife of Thierry – and a former Zadig & Voltaire model.
“From a very young age he was passionate about fashion and design,” says Giona.Ģ. He is grandson to the co-founder of Lacoste, and lover of tennis, Andre Gillier. The founder of the brand, Thierry Gillier, has a stylish heritage. He’s worked with the brand for two years and was the perfect person to tell us about the Zadig & Voltaire world.ġ. Luckily the international marketing director at perfumer Beauté Prestige International, Giona Zen, was in town to talk about the brand’s latest scents.
ZADIG VOLTAIRE OUTLET HOW TO
You may know how to be a boho rocker à la Zadig & Voltaire, with cashmere knits, ripped jeans and killer biker jackets, but do you know what is behind the French brand’s je ne sais quoi?
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